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You’ve always wanted to set up your own craft business but don’t know how to? Follow these simple tips on how to market your hand-crafted items and make your hobby into a successful home-based business venture.
Your first step to setting up your business should be to study the market. Do some research and find out which products are in demand, what are the current trends and where do you see opportunities for your product to fit in. Once you get a feel of the market, get a fix on which products you would like to make. Make sure the product is simple to make and has some use for a customer. Above all, you should enjoy crafting the product!
You should demarcate an area of your house as your work area and organize your supplies such as stationery, equipment etc. in that area. This will make sure you can work without too many interruptions. Schedule your work so that your work and household chores do not overlap.
Even if your business is small, start by creating a business plan. This will allow you to focus on what you want to offer. Your plan should include a brief introduction to your business, a company plan, a marketing plan and a budget.
Before starting off get the required permissions and licenses. If you are not sure of how to go about this, speak to your lawyer.
Pricing your product correctly lies at the core of your business. Your prices should neither be too low nor too high. They should include the costs of raw material, time, effort, overheads and shipping. Your prices should leave you with a decent profit margin. Examine the prices of your competing products to give you a better idea of how much to charge your customers.
Your next step is to get your website designed to advertise your presence on the net. Select a short and easy to remember name for your business that can also double up as the URL for your website. While uploading pictures of your products ensure that they load fast so that your customers do not get turned off by your website. Provide complete contact information and prices of all your products.
Market your website by listing it on search engines, online auction sites and online communities. Use word of mouth publicity to let your friends and family know about your business. You can also use flyers, posters and other publicity material to advertise your business.
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